News
EK3 Enters Exclusive Global Partnership With Gas Pump Manufacturer Dresser Wayne
Date Posted: Jul. 23, 2007
EK3's innovative digital signage, already in use in select BP and Home Depot gas stations, To be installed on pumps in 115 countries. Digital signage drives consumer buying decisions at the pump and in the convenience store.
Contact: Thomas J. McFeeley, Environics Communications
for EK3: (203) 325-8772, x. 12
London, Ontario - July 24, 2007 -- EK3 Technologies Inc., a global leader in digital merchandising, today announced an exclusive global partnership with gas pump manufacturer Dresser Wayne whereby EK3’s innovative digital signage will be installed on gas pumps in 115 countries worldwide.
EK3’s digital signage, also known as “narrowcasting,” uses data from a business to customize streaming video displays imbedded in the gasoline pump or displayed in the station’s convenience store – reaching customers right at the point-of-purchase.
The EK3/Dresser Wayne partnership allows station owners of any size to customize promotions, offer printable coupons, build brand loyalty and engage in “day-parting” – such as promoting coffee and breakfast foods in the morning and soft drinks and snacks in the afternoon. The digital signage, which is part of Dresser Wayne’s iX Media platform for gas stations, also provides new local advertising opportunities for station owners.
The partnership, which brings together products of EK3, Dresser Wayne and Microsoft, is already being utilized in some BP sites and well as The Home Depot gasoline stations and the Army Air Force Exchange Services. It is due to launch in Europe in September.
“Dresser Wayne’s commitment to innovation allows station owners worldwide to drive business by using unique customer data to deliver marketing messages that impact sales and create greater customer loyalty,” said Nick Prigioniero, president and CEO of EK3. “Being selected as Dresser Wayne’s global partner reaffirms our industry leadership position and greatly expands the reach of our digital signage solutions on a global basis.”
Fuel sales account for 70 percent of c-store revenues, yet 68 percent of the industry’s gross profit dollars come from in-store sales, according to a recent survey. Because only 53 percent of gas customers visit the c-store, gas stations around the world are looking for new technologies to increase sales of in-store products and promotions.
“Increasing in-store sales and building customer loyalty are primary objectives of our customers around the world,” said Neil Thomas, global president of Dresser Wayne. “To help our customers reach those goals, we have signed this global partnership with EK3 Technologies. Together, our technologies offer fuel retailers unmatched electronic merchandising and marketing capabilities.”
About EK3
Founded in 1998, EK3 is a leading global digital merchandizing company. Its narrowcasting products are driven by sophisticated software that choose and deliver marketing messages at the right time to the right location. EK3 provides complete end-to-end digital merchandising solutions for businesses. EK3 has one of the largest installation networks in North America, with over 3,000 locations worldwide. Headquartered in London, Ontario, EK3 provides worldwide installation, maintenance and support for its products.
About Dresser Wayne
For over 100 years, Dresser Wayne has been a leading supplier of integrated solutions to the global retail petroleum industry. Since the company’s founding in 1890, Dresser Wayne has continually been on the forefront of innovative technology that continues to revolutionize the industry.
Note to Editors: Digital photography available by contacting Thomas McFeeley at 203-325-8772 x- 12 or tmcfeeley@environics-usa.com.